Hi! I’m Emily.
For 10+ years, I’ve been working within content design, content strategy and creative copywriting – both in leadership roles and as an IC.
My specialism is defining content strategies and then turning them into results-oriented UX copy in end-to-end user journeys, working within fast-paced, integrated product teams.
These are some of the brands I’ve written for:
How I work
A collaborative approach
The best content comes from being embedded in the team and involved in design processes from the start. To implement that, I’ve built and scaled UX writing functions, run content workshops and established new ways of working in established teams.
Data-informed words
I've used testing and performance data throughout my career to iterate and improve, working with experimentation, analytics and data teams. I’ve run copy-first UX research tests and initiated A/B testing with teams.
AI-driven processes
I use AI tools to move faster and think more clearly – training models on content; drafting, iterating and checking consistency across flows, plus templating patterns. Fine-tuning tone, nuance and building trust still needs a human behind it.
Get in touch!
I’d love to hear from you – drop me a note at esphillips2@gmail.com.